Permission Email Marketing

What Exactly is Permission Email Marketing ?

Permission based email marketing concerns structuring an unending association of increasing depth with email customers. Seth Godin, a very highly regarded guru-success of online marketing, has this to say about permission email marketing “turning strangers into friends, and friends into customers.”

Here permission email marketing features:

Opposite
One can understand the permission based email marketing better if one scrutinizes the opposite; interruption email marketing, also known as “Spam.” This occurs when you receive unsolicited emails that appear out of nowhere onto your emails.

Construction Of The Relationship
The thought is that any web site contains a golden opportunity to enable you to construct a relationship with visitors to that site. These visitors can then turn into friends, and eventually even clients. The act of “permission email marketing” happens when a visitor asks for free articles, or some sort of checklist or even simply asks to be put on your mailing list; they have voluntarily given you their email address. That starts the relationship. Having the visitor join your social media site on LinkedIn, Twitter, or Facebook, or perhaps receive your blog posts using RSS also begins those kinds of relationships.

Covering Bases
By enabling your visitor to somehow invite your emails, through permission email marketing, you are in effect covering your bases. Now, if they receive your emails, they will associate the email with an overt action on their part, rather than be shocked, dismayed, and irritated by receipt of your email.

Two Different Types
There are two different types of permission email marketing though, each totally separate and distinct:

  • Explicit permission – Filling out something on your site that gives them your email address specifically for something, such as the free articles mentioned above.  Also known as “opt in” marketing.
  • Implicit permission – This is where permission is implied at, such as using a search engine to find a lady’s handbag, for instance. Now, when you receive email for a handbag site, it is because you implied your readiness to receive the email. Another instance of implicit permission is leaving a checkmark checked on a site that states that you request further information.

It should be obvious to you by now, that explicit permission is substantially better than implicit permission as far as the recipient’s reaction to your email. Your chances of having permission email marketing read are exceedingly better, and the chances of turning that stranger into a friend, and further into a customer are also a great deal better.

In these days of Spam blockers, “sweeping” removal of emails from your email program, or just “hot fingers” that run down emails quickly to toss out all but those from friends, it behooves anyone in the email marketing business to stay away from broad blanket mailings, or unsolicited promotional messages. The days of that type of marketing being successful are definitely gone and only the uninformed marketer uses it anymore, and the days of permission email marketing are taking over.

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iContact

iContact: Your Source for E-mail Marketing

With iContact, users can very easily create, send, and track e-mail marketing autoresponder messages. The site offers a variety of tools for business owners who want to take advantage of the new trend in e-mail marketing, and raise their income.  E-mail marketing helps companies stay connected with their customers, by automatically generating messages, newsletters, follow-up messages, and surveys to find out more information from potential customers who have expressed interest in their company.

With iContact, business owners find a trusted website that is in operation to help small business owners achieve higher profits, greater customer loyalty, and a good working relationship with all of their customers and potential customers.  When customers receive e-mail newsletters straight in their inbox directly from your company, they not only learn valuable information relating to what your company has to offer, but also will keep your company in the foremost part of their mind, so that when they are ready to make internet purchases, they think of your company first.

Statistically, internet shoppers very rarely purchase an item from a website the very first time they look at it.  With iContact, you can make sure that when your potential customer is ready to make a purchase, it is your website they remember most and come to.  By sending automatically generated e-mail marketing brochures to customers who have chosen to opt-in after viewing your site, you can give valuable information to your customers that will bring them back again and again to buy from your company.

When you go with iContact for your autoresponder e-mail marketing needs, here are some of the benefits you will enjoy:

  • Whitelisted ISP companies all over the world, so your e-mails get the 98% – 99% deliverability rate that all customers of iContact.com enjoy.
  • Graphs and charts that help track your e-mail messages to customers at a glance, always available online and sent directly to your internet inbox.
  • 250 professionally designed HTML templates to make your very own original e-mail, hand suited to your business’s style and needs.
  • Help with setting up and maximizing the potential of your e-mail marketing mailing list, so you get the most out of your contacts.
  • Surveys, RSS feeds, and autoresponder software, all at your fingertips in one easy-to-use service,
  • And many other features as well!

There is no better way to maximize the number of customers, potential customers, and causal internet browsers that are interested in your company than with a good e-mail marketing manager such as iContact.  You can boost your sales exponentially, which in turn boosts your profit.  Visit iContact today to begin reaping the rewards of a good e-mail marketing manager.

Related Software: Aweber & GetResponse

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